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Artificial Intelligence & Machine Learning Solutions
Every time when you open the browser or if you scroll through a news feed, someone will be writing about machine learning, its impact on humans and about its advancement in technology. A large number of research organizations and companies are defining machine learning as the future.
We use a simple form of machine learning everyday in our mailbox. For example, when we read the emails of our mailbox in the morning, we decide to mark that ‘Win a Free Car if You Click Here’ email as ‘spam’. The next time computer knows to do the same thing and mark such emails as spam and redirects it to a separate folder. In simple words, Machine learning is comprised of algorithms that train computers to perform tasks that human beings do naturally on a daily basis.
Recommendation systems are powerful ML-based tools widely used by retailers and have applications in every industry. A recommendation system aims at analysing and predicting users interests and recommend product items that quite likely are interesting for them. They have shown to increase customer engagement by 70% and increase the total sales by 50%.
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